In 2009, a small factory opened in Changping, Dongguan. The company was called Dongguan Linhong Building Decoration Material Co., Ltd. and the brand name was Necowood.

At the time, there was no grand plan. There was one production line, a small team, and a simple idea: make wood-plastic composite materials that would last longer than wood and look better than plastic.

16 years later, Necowood exports WPC wall panels, WPC decking, and SPC flooring to 35+ countries. The factory runs 12 automated production lines with over 100 employees. The products have been installed in hotels, office buildings, and private residences across the United States, Europe, the Middle East, Southeast Asia, and Australia.

This is the Necowood story — a story of persistence, quality, and global ambition.

2009: The First Panel

In 2009, WPC was still a relatively new material in China. Most people had never heard of it. The technology was imported from Europe and the United States, but the manufacturing was happening locally — in factories like the one Necowood started in Changping, Dongguan.

The first production line was basic. The team was small. But the founders believed that WPC had a future — that architects and builders would eventually want materials that combined the look of wood with the durability of plastic, without the maintenance headaches of either.

That belief has carried Necowood through 16 years.

16 Years in 11 Milestones

Every year brought a new challenge, a new milestone, or a new lesson. Here are the key moments that defined Necowood's journey.

Client Story: A Relationship Built on Performance

One of Necowood's earliest international relationships began with a hotel developer in Singapore. The project required WPC wall panels for a poolside area exposed to constant humidity (80-88% RH), splashing water, and direct sunlight. The client had previously tried traditional timber, which rotted within two years.

Necowood delivered ASA co-extruded wall panels with zero moisture absorption and no surface degradation. After three years of continuous exposure, the panels showed zero mold, zero swelling, and zero color fading. The client didn't just reorder — they recommended Necowood to other developers in the region.

That project became a gateway to the Southeast Asian market. Today, Necowood supplies to multiple hotel projects across Singapore, Indonesia, and Malaysia.

Certifications That Build Trust

When Necowood started exporting, one of the first lessons was that international buyers don't just want good products — they want documented proof of quality. Over the years, Necowood has invested in a comprehensive suite of certifications that meet the requirements of key markets.

These certifications are not just badges — they are requirements for entry into the US, EU, and other key markets. Necowood maintains a complete documentation library including HPDs (Health Product Declarations), EPDs (Environmental Product Declarations), and VOC test reports to help specifiers streamline LEED, WELL, and BREEAM certification.

Why 16 Years of Manufacturing Experience Matters

In the WPC industry, experience is not just a marketing claim — it's a quality differentiator.

• Production consistency comes with time. Necowood's production lines have been running for over a decade. Extrusion temperatures are dialed in. Material blends are stable. Quality control procedures are documented and proven.
• Technology maturity matters. The 360° Shield™ ASA co-extrusion process was developed, tested, and refined over years of production — not overnight.
• Export logistics require experience. Shipping to 35+ countries means understanding different customs requirements, documentation standards, and shipping routes. Necowood has already learned these lessons.
• Surface treatments serve different purposes. Brushed finishes for value, 3D deep embossing for realism, and co-extrusion for durability in harsh environments.

Where Necowood Serves

Necowood exports to 35+ countries, with key markets including:

Each market has different priorities. In Australia, customers need WPC decking that can handle intense UV exposure. In Singapore, the priority is moisture resistance and anti-mold properties. In the Middle East, the focus is on heat stability and color retention. In Europe, customers want sustainability documentation and low-emission products.

Necowood's 16 years of manufacturing experience means the company has developed solutions for all of these requirements.

3 Lessons from 16 Years of Manufacturing

1. Quality is not negotiable

In the early years, Necowood tried to compete on price. It didn't work. Customers who bought the cheapest WPC panels were the ones who complained the loudest. They were also the ones who never came back.

Necowood learned that price matters, but quality matters more. A customer who buys a good panel once will come back for more. A customer who buys a cheap panel once will go somewhere else next time.

2. International standards require investment

Exporting means meeting international standards — CARB, EPA, GREENGUARD, REACH, and more. It's not cheap. It's not quick. But it's necessary.

Necowood started the certification process years ago and has maintained it ever since. Today, the company's documentation library is comprehensive — and it has helped win projects that others couldn't.

3. Relationships outlast transactions

Necowood's best customers are not the ones who bought the most in the first year. They are the ones who came back year after year. Some customers have been with Necowood for over a decade.

Building relationships takes time, and Necowood has had 16 years to do it.

What's Next for Necowood?

16 years is a long time in manufacturing. It's also just the beginning.

Necowood's goal for the next phase is simple: to become the partner that architects, contractors, and developers trust for WPC solutions — not just for one project, but for projects over the long term.

• Better products. Continued investment in 360° Shield™ ASA co-extrusion, 3D deep embossing, and next-generation surface treatments.
• Better service. Faster lead times, better communication, and easier documentation for every order.
• Better partnerships. Working with distributors and specifiers to make WPC the first choice for facade, decking, and interior projects.